Polignano A Mare has been settled since prehistory, and based on archaeological findings, was known as Neapolis by the Greeks. Believed to be one of the most important settlements in the region, despite there being no written record of it, the town was subsequently settled by everyone from the Romans to the Huns to the Normans. Today, the charming town is a popular weekend escape from Bari, who come to watch the crashing waves from the cliffs, explore the many caves on the coast, or simply enjoy the delicious ice cream and cornettos (Italian croissants). While the Red Bull Cliff Diving competition draws major crowds, perhaps the town’s best known export is Domenico Modugno, the man responsible for the international hit ‘Volare’ (you know the one).